Our Responsibility

Our businesses are guided by our values and by our Småland legacy to make the best possible use of the limited resources available.

We have a long term perspective on our business. For us there is no contradiction between profitability and responsibility. On the contrary, we see responsibility and profitability depending on each other. We can only ensure long term profitability by acting in a way that creates trust among stakeholders, and we can only ensure our ability to take long term responsibility by being profitable.

We strive to create shared value in relation to our primary stakeholders - franchisees, employees, customers and suppliers, and in relation to society. 

We’ve come a long way. We do however realise that our journey has just started and that most things still remain to be done. We cannot solve everything at once, but we are committed to be part of the solution. 

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