Our Responsibility

Our businesses are guided by our values and our roots in Småland, which drive us to make the best possible use of the limited resources available.

We have a long-term perspective on our business. For us, profitability and responsibility are not opposing forces. On the contrary, we see responsibility and profitability depending on each other. We can only ensure long-term profitability by acting in a way that creates trust among all stakeholders; and we can only ensure our ability to take on long-term responsibilities by being profitable.

We strive to create shared value between ourselves and our primary stakeholders – franchisees, employees, customers and suppliers – and in relation to society. 

We’ve come a long way. We do, however, realise that our journey has just started and that most things still remain to be done. We cannot solve everything at once, but we are committed to be part of the solution.